I actually started this blog in 2007 - or should I say, I set it up then. Such was my enthusiasm for blogging that I not only omitted to write anything for it, I actually forgot about it completely until I came across Blogger again by accident, and found that I was logged in due to my Gmail password being valid on both accounts.
So, there I was, faced with the pitiful sight of a two year-old blog with precisely zero entries.
Well, that's all changed now, because I'm busy trying to stoke up enthusiasm for some of my ideas around digital signage, digital advertising, and the daddy of them all: Digital Presence.
What's Digital Presence?
It's the idea that every organisation needs to have a marketing or information presence in the digital domain, which can include web sites, video, brochures and - of course - digital signage.
What's different about this idea is that rather than being a new and untried marketing method that relies on flaky and somewhat unproven technology, it is - very simply - an extension of what your organisation is probably already doing. You're already making websites. You're already putting videos on YouTube (and if you're not, then you probably should be); and you've already got a server somewhere with all your digital assets.
So, getting into digital signage could be as simple as putting a slightly repurposed version of your website (or part of it) on a display somewhere. Might not sound very exciting, but if the information's there, already, then it's not too difficult.
There's a lot more to this, and some of it is commercially confidential, I'm afraid. But you're going to see more and more of Digital Presence as I roll out the concepts in real installations over the next months and years.
I'll keep this up to date with developments, and might ask for a few opinions along the way.
(By the way, there's a digital signage company in the UK called Digital Presence, and, in the interests of full disclosure, I'm a shareholder).
Tuesday, 5 May 2009
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