Just a quick note, inspired by this Daily Dooh post, to say that Don Sperring (who I had the pleasure of meeting last June) is right about digital posters; but Digital Signage is more than just a digital poster replacement: it's also a narrowcast TV channel, and it's an information portal.
Which of these it is in your application depends on what you're trying to do. Advertisers want digital posters, but with longer dwell times, they might want narrowcasting. And information providors might want a combination of these.
I think it's important to say that digital signage has a wider scope than JUST advertising, or JUST broadcasting, or JUST information. Look at combinations of these, and the potential's exponentially bigger than just one element on it's own.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment