It's easy to forget that the point of digital signage is to deliver a message. You normally don't have much time do to it; dwell times and attention spans are lamentably short, from an advertiser's point of view.
So you might not think that this example is a very good one. It's an ad from the eighties for the UK city Milton Keynes; a completely new city built on ultra-modern planning principles, with a rectangular street grid, tree-lined avenues and low-rise buildings.
Look closely at the ad and what you notice is that it tells a story. It's quite long, but it builds to a climax, and makes the point - that "isn't it a shame that all cities aren't like Milton Keynes" - just as the music is receding to an almost subliminal level. Cheesy, yes, but for me, it's just about the perfect advert. And the music? Spot on.
I've yet to see anything even one tenth as good as this on our industry's new medium.
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