Something occurred to me immediately after my last post, which is that even if you think Digital Signage is all about animated posters, then what you are actually talking about is high defininition video.
In fact, if we regarded all digital signage as, technically, HD video, it would be much easier to cope with. Complex composites could be "flattened" into a single video sequence, and everything would flow more smoothly than it typically does now.
But that's only if your digital signage software really understands video. And that means more than just playing it in a small window.
So, keep an eye on the digital signage companies whose products have evolved from a broadcast background.
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Ah ha ! An excellent observation Dave... few people are actually "getting" this,, being so tied up with IP addressability and IT as a media management backbone. NBC, CBS "get it" as they started several years ago to add DOOH media buys to their braodcast proposals.. Harris Corp, which came from Broadcast and CCTV, and have acquired Leitch including the functionaly rich video/playlist/display grouping managament system of the Infocaster product and have since introduced Punctuate to manage campaign/content placement across DS Networks and across media platforms "get it".. These firms will do well... as will others who, as you have noted, recognize DS as "a milion individual channels of video playout". Lyle Bunn
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